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Insights on AI Visibility

Weekly articles on AI search, LLM SEO, and getting your firm discovered by AI assistants.

Topic
Format
Tool
AI Visibility
AI Search Engines

Most ChatGPT Answers Never Check the Web. Here's What That Means for Your Firm.

On October 12, Ahrefs published one of the largest looks yet at how ChatGPT actually builds its answers.

Oct 20, 20266 min read
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AI Visibility
AI Search Engines

AI Crawlers Can't Be Told Where Your Pages Are. Make Them Easy to Find.

On the October 1 episode of Google's Search Off the Record podcast, Google's John Mueller made a point that's easy to miss but matters for every small firm website.

Oct 15, 20266 min read
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AI Visibility
AI Search Engines
ChatGPT

ChatGPT Can Build the Calculator Now. It Still Can't Quote Your Fee.

On October 7, OpenAI began rolling out GPT-6 in ChatGPT, with Free and Go users getting it the following day.

Oct 13, 20266 min read
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Content & SEO
AI Visibility

Fix a Practice Page Today, and Google May Not Re-Read It for a Month

In early October, at Google's Search Central Live Deep Dive in Barcelona, Gary Illyes put numbers on something most firm owners have only guessed at: how long Google actually...

Oct 8, 20265 min read
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Content & SEO
AI Visibility

Google Just Defined the "Main Content" on Your Practice Page — and Named the Four Things It's Judged On

On October 2, Google added a new section to its guide on creating helpful, reliable, people-first content.

Oct 6, 20266 min read
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AI Visibility
AI Search Engines
Copilot

Four in Ten Google Searches Now Open With an AI Answer. Which of Your Clients' Questions Are Among Them?

On September 22, Comscore published its Q2 2026 AI Intelligence Report, and one line in it should change how a managing partner thinks about the firm's website.

Oct 1, 20266 min read
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